Black Star Pub & Brewery Co-op

Before You Crowdfund Your Craft Brewery Startup, Consider This Model Instead

Before You Crowdfund Your Craft Brewery Startup, Consider This Model Instead

By Tara Nurin

This piece was originally published by Forbes. 

Here’s an admission that’s going to offend some of you: financial crowd-sourcing campaigns for business ventures—a la Kickstarter and Crowdbrewed—piss me off. Sure, I support your ambition to open a craft brewery (provided you’re going to make quality beer). But since when is it my responsibility to fund it? I’d like to buy anAudi A5 convertible but you don’t see me groveling, do you? 

Arguments over the legacy of barn-raising aside, this isn’t what was originally meant by the term “sharing economy.” Fortunately for aspiring entrepreneurs, there is a disciplined way to get others to pay toward your dream of developing a brewery, and though it’s an old European concept, craft brewers are only truly discovering it now.